Experience is The Secret GTM for AI Startup Founders

Jun 22, 2024

Here’s a photo from a cooking experience that I curated for the group.

In the fast-paced world of startups, creating unique shared experiences and nurturing relationships are key components of a successful Go-To-Market (GTM) strategy. Instead of focusing solely on sales, AI founders can invite their networks into immersive and unconventional experiences that build deeper connections and trust. By engaging with potential customers and partners in meaningful ways, startups can forge strong relationships that transcend traditional business interactions. Here’s how AI founders can leverage unusual shared experiences to strengthen their network and find customers:

Curate Unique Experiences
- Host out-of-the-box events like AI-themed hackathons, art and tech fusion gatherings, or immersive product demos that captivate and engage your audience in novel ways.
Foster Authentic Relationships
- Focus on building genuine connections through casual meetups, shared hobbies, or collaborative projects that allow you to connect on a personal level.
Create Collaborative Spaces
- Set up innovation labs or co-working sessions where your network can brainstorm, experiment, and develop new ideas together in a relaxed, open environment.
Engage in Social Impact
- Organize community-driven initiatives or volunteer events that align with your values, offering a platform for meaningful engagement and shared purpose.
Celebrate Successes Together
- Hold appreciation events or informal celebrations to acknowledge milestones and achievements, reinforcing a sense of community and shared success.

By creating these unconventional experiences, AI startup founders can cultivate a vibrant network of supporters and advocates, laying the foundation for lasting relationships that fuel growth and innovation.

Open Future Forum Founder Community

To foster a deeper sense of community and commitment among our founders, we have relaunched our Open Future Forum with the following exclusive offerings:

Specialized Training in Fundraising and Data Rooms: Expert-led sessions designed to enhance your skills in securing investment and managing your startup's critical documents.
Exclusive Social Events: Curated gatherings that provide unique opportunities to network and build lasting connections within the founder community.
Exclusive Online Sessions: Tailored webinars on pitch deck creation and legal Ask Me Anything (AMA) sessions, offering direct access to top-notch advice and insights.

By focusing on these areas, we aim to support and empower our founders to achieve greater success and create meaningful impact.

Join the 100 members already working together!

Sign up here.

Join the June 26th:
AI Symposium: GENERATIVE AI

Agenda

-Networking
-Welccome
-Keynote by Nik Spirin NVIDIA
-Keynote by Kiran Kaza SAP

-VC Panel
Keshia Theobald-van Gent BDev Ventures
Ash Tutika Insight Partners
Andrew Karsh Bay Bridge Ventures

Pitches

Confirmed Investors from:

Insight Partners
Bay Bridge Ventures
BDev Ventures
Race Capital
Han River Partners (HRZ)
Indigi Labs
Alumni Ventures
Rebelion VC
Cybernaut Investment
Galaxy Ventures LLC
Embedding VC
Vxp fund
Global Bridge Capital
Tyr Ventures
Y+
and more